Phil Aitken
Phil Aitken
Owner/Broker

Blog

3 Marketing Tips for Independence Day Seller

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It is not uncommon to spot flag-lined streets throughout subdivisions on the 4th of July.  The prospect of sitting hundreds of our nation’s flags swaying in the breeze invites nostalgia and the pride of true patriots; it leaves a lasting impression.  In fact, this has become a rather clever marketing technique for sellers and realtors […]

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The Truth Re: Popular Mosquito Repellants

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Everything in life is a trade-off.  For example: where there is the heat/humidity combo, there are mosquitoes – especially in Florida.  Perhaps you are one out of thousands of mosquito bite victims questioning the efficacy of citronella.  Here is a simple truth: 1. – Citronella in and of itself does not bother mosquitoes one iota, […]

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The Affordability Factor

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The 2018 summer real estate season is sizzling and home prices are rising amidst bidding wars, low inventory, and increasingly high demand.  With active listings inventory decreasing with each subsequent year, the average days that a home sits in the market has fallen to a record-setting low of fifty-four days.  Of course, this is not […]

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5 True/False Re: Realtors

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Buyers and sellers are often misled when it comes to their perceptions of real estate agents.  In fact, sellers often suffer the most as a result of such false information pertaining to realtors and how they work as well as understanding the truth about agency relationships.   The Aitken Home Team presents five false statements pertaining […]

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4 Tips for 2018 Summer Buyers

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Competition is hotter than the sun! Summer presents the perfect opportunity for exploring new neighborhoods and thinking about the future.  If you’ve been bitten by the house-hunting bug, here are a few things your should know: Inventory is down by 14% and home prices usually drop from May to October. Try to hold on until […]

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6 Tips For Increasing Home Equity

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Need some strategies for increasing home equity? Many homeowners don’t realize it’s possible to boost the equity of their largest asset and use it to generate more wealth. In this post, the Phil Aitken Home Team will discus six tips for boosting home equity without blowing out your budget. 6 Tips For Increasing Home Equity 1. […]

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10 Things NOT to Pack

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The day after a big move can be stressful when you wake up realizing you don’t know which box the coffee maker is in or where you put your blood pressure medication.  With some strategic pre-move planning, the stresses that come the day after your big move can be greatly be alleviated. The Aitken Home […]

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Homeward Bound – August 2018

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The weather isn’t the only thing that’s hot in Jacksonville!  Did you know that the economy is the hottest it’s been in approximately 20 years?    While this is good news for most, there are always exceptions.  For example, a home seller stands to do well, however, a buyer might pay a bit more today versus […]

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6 Steps to Selecting a Great School

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Finding the right school for your children can seem like a daunting task, however, it just takes a little homework.  The Aitken Home Team presents six steps for selecting a great school in your new neighborhood: 1. – Look Beyond Test Scores Just as you would not purchase a new home based only on photos, […]

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Age Demographics & Market Value

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Most homeowners have likely never taken a moment to think about how the next-door neighbor’s age might be impacting home values.  In fact, studies show that exploring neighborhood age ranges can yield a greater understanding when it comes to home purchasing options.  Why?  Because all across the country, Americans are moving up, out, and on.  […]

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